Different colors work for different needs.

It’s the same with communication and marketing tools – the right mix depends on your goals.

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High Impact Marketing and Communication

Your next digital marketing and communication project can be a smashing success. You need a partner with a proven track-record of managing projects to ensure that they are on time, on budget, and – most importantly – on target to achieve goals.

So, whether you need a digital strategy,  website strategy or redesign, a social media plan, exceptional content, search engine optimization or other digital communication support, let’s talk. I can help you to define the components that add up to a successful project.

Tap Into Expertise

  • Proven digital strategy process that will transform your online marketing and communication efforts into measureable successes
  • Development and redesign of websites, social communities, and other online communication strategies for businesses, associations, nonprofits, and more
  • Project management from project conception to completion and beyond
  • Content strategy, writing, and editing, especially for online formats
  • Strategic communication planning

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Communication in a Web Saturated World

With more business taking place online, more people are seeing the value of LinkedIn for professional networking. In fact, a Pew Research Center survey conducted in early April finds that 53% of U.S. adults now find the Internet essential for them. For professionals, a key place is LinkedIn. This is the social platform to find… Read More

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Want to show up well in major search engines like Google? You will hear a lot of things that make it sound hard. But, really, SEO is all about paying attention to the basics of having a good web presence. Provide Excellent Content Create the best quality content that you can, and consistently review and… Read More

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Search engines like Google do not like duplicate content. In fact, they downgrade content that appears to be a duplicate, harming your SEO. This is something that is easily avoided. Duplicate content means that similar content appears at multiple locations on the web. Search engines don’t know which URL to show in the search results,… Read More

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We’ve all been forced to do more of our business online. Have you looked at your sales process to make sure it is also optimized for online? Social selling can be effective. Here are a few concepts that are important to social selling. Add them into your sales funnel to maximize the effectiveness of your… Read More

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I find there is no one tool that helps with all aspects of search engine optimization (SEO). Here I offer some SEO tools that I recommend. Keyword Research Keyword research is the foundation of SEO strategy. Different tools will provide you with different information, like the number of searches, related searches, and competitiveness. Best for… Read More

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Guest Post by S.L. Hoffman Ask a group of digital marketers to provide a clear definition of content marketing is, and you’ll get various answers. The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience… Read More

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