Different colors work for different needs. It’s the same with communication and marketing tools – the right mix depends on your goals.

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High Impact Marketing and Communication

Your next digital marketing and communication project can be a smashing success. You need a partner with a proven track-record of managing projects to ensure that they are on time, on budget, and – most importantly – on target to achieve goals.

So, whether you need a digital strategy,  website strategy or redesign, a social media plan, exceptional content, or other digital communication support, let’s talk. I can help you to define the components that add up to a successful project.

Tap Into Expertise

  • Proven digital strategy process that will transform your online marketing and communication efforts into measureable successes
  • Development and redesign of websites, social communities, and other online communication strategies for businesses, associations, nonprofits, and more
  • Project management from project conception to completion and beyond
  • Content strategy, writing, and editing, especially for online formats
  • Strategic communication planning

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Blog

Communication in a Web Saturated World

Facebook Analytics is a free tool that lets you access audience demographics and measuring customer behavior across channels. Some new features were recently added. There is now more support for Facebook Pages and offline conversions that leverage artificial intelligence. Here is an overview of the changes: Omni-channel analytics were added for Facebook’s family of apps and services with… Read More

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Trucklogger is an app that lets truckers manage their businesses on the road. It is one of several options available, and the developers wanted a digital strategy to highlight the benefits of their service and gain customers. The strategy work started with research. Several opportunities were identified for maketing the app. Strategies were developed around… Read More

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Communicating effectively in the social media landscape means understanding and using hashtags. Using tags is a great way to link your content to related conversations, helping more people from your target audience to find you. The right hashtag can help drive brand recognition and boost the reach of any post. They are a must for tweets and… Read More

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Great website content is only found with great website navigation. Tree testing can help you to effectively evaluate your site navigation and avoid common mistakes. A tree test evaluates a hierarchical category structure, or tree, by having users find the locations in the tree where specific tasks can be completed. It helps you quickly determine whether… Read More

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Guest Post by Kara Whittaker, Ghergich & Co. Snapchat isn’t just a site for entertainment—for teens sharing silly memes or photos, or for adults sharing goofy picture edits. Snapchat has a viable place in a dynamic marketing plan—but only if you understand what it does, how it works, and what tools you can capitalize on.… Read More

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Facebook has the largest number of active users by far among all social media channels. That means that your target audience is undoubtedly on Facebook, and that means you need to be there, too. The challenge for marketers and communicators is that getting attention with organic (free) means is getting harder and harder. There has… Read More

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Testimonials

What Our Customers Think

Jill has played an integral part in helping SMR to shape our social media presence. She initially prepared a solid plan for us tailored to our unique niche market, and remains a constant source of insight and support as we continue implementation of the program.

The job was to put together a marketing and social media strategy and program. Jill put together a very complete plan with components that included not only traditional ones (print media, Facebook, etc.) but also some new ideas that we think will bear fruit in the coming years.

My relationship with Jill Kurtz is one of my most valuable assets. As an editor, she polishes and transforms my writing into a finished product that makes me proud. She is a creative and inspirational coach who keeps me on task and helps me refine my vision. I give her my highest recommendation. 

Kurtz Digital Strategy was a great help in converting complex ideas and situations into quickly digestible copy for our new website. They provided helpful information on related issues like optimizing text for SEO, and advised on the pros and cons of all of the decisions made along the way. Our site has gained much needed visibility with search engines which will lead to getting more qualified sales leads through the new site.