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Kurtz Digital Strategy uses a proven process to transform your online marketing and communication efforts into measurable successes.

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Communication in a Web Saturated World

If you are a business-to-business company, consider LinkedIn ads in your marketing mix. LinkedIn is the most successful platform for capturing quality leads for B2B businesses.LinkedIn ads are more expensive than Facebook and Twitter ads, but they are more successful in generating B2B leads. 26% of B2B decision makers useLinkedIn . Companies that engage through… Read More

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Nielsen Norman Group recently did some research about those emoji that are increasingly part of the clutter in all our inboxes. I was surprised to find that the research shows that emojis in subject lines increase negative sentiment toward an email and do not increase the likelihood of an email being opened. They looked at the negative… Read More

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Image by Werner Moser from Pixabay  Guest Post by Josh Wardini, Editorial Contributor and Community Manager at TechPriceCrunch According to Tech Price Crunch, there are more than 600 million blogs globally. Competing in such a saturated market is difficult, but not impossible. In this post, we’ll look at quick tips to get you started. Understand… Read More

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Google has announced a new ranking factor for 2021 – page experience. The reflects an ever greater emphasis on user experience as a website quality factor. Google has developed a new set of metrics called the Web Vitals to measure Page Experience. There are three core metrics: Largest Contentful Paint, First Input Delay and Cumulative… Read More

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Instagram best practices continue to change. This is true of all social platforms. Since more businesses are looking to engage more in Instagram, here are some latest best practices. First, Know the Instagram Platform Instagram is the place to showcase your brand expertise and personality. Generic posts won’t cut it on this platform. To find… Read More

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Guest Post by Ryan Ayers Any successful marketing strategy aims to influence consumer behavior. Generally, the behavior a campaign aims to influence is the behavior of purchasing a product or service. Social marketing aims to influence a recurring behavior. The popular Truth anti-smoking advertisements that influence people to stop smoking are a well-known example of… Read More

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