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Digital Strategy

Digital Strategy
Kurtz Digital Strategy uses a proven process to transform your online marketing and communication efforts into measurable successes.

Website Strategy

Website Redesign and Project Management
From start to finish to ongoing maintenance, we ensure you have a website that works hard for you.

Search Engine Optimization

Search Engine Optimization
Our SEO strategies make sure you get the attention of the major search engines. When people search, you will be found!

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Communication in a Web Saturated World

Site structure is an essential aspect of search engine optimization (SEO). The structure of your website shows Google and other search engines what articles and pages are most important. It also signals what your business is about and therefore which searches you should rank for. Site structure also helps your users navigate your site. Especially… Read More

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A fundamental element of online marketing is consistency. You need to be painstakingly completely consistent so that there is only one you online – one brand, one identity, one message. Inconsistency creates confusion. When people see information that is similar but not the same, it creates a question in their mind. Is that the same… Read More

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Every business is an expert at something. Sharing that expertise online is a crucial component of marketing success. Your expertise matched to customer needs is the groundwork for business development. There are three great ways to establish your expertise online: social media, LinkedIn and forums. In this post I look at each. Social Media All… Read More

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Where should you be online?  That’s a question that every business needs to answer as they develop a digital marketing strategy. There is no one right answer for all businesses. Here’s how you can find the right places for your brand. Google Yourself Know it or not, your brand likely has a presence online. Anything… Read More

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Guest post by Ed Falkowitz, Certified Mentor, SCORE – Washington DC Creating an outstanding business is not a goal but a fascinating journey. Like most journeys, it follows a defined path. If you don’t respect where you are in your journey, you get lost. I find there are five stages in the journey. Follow your… Read More

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Images are an important element of online marketing and communication. They bring your content to life. Done properly, they also contribute to your search visibility. Yes, Use Images Images, when used correctly, help readers better understand your article. They illustrate what you mean, break up the monotony of paragraphs of text, and make your content… Read More

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