More pandemic research confirms that online touches – and social media in particular – are important tools for connecting and engaging customers. Salesforce​ surveyed over 3,500 consumers worldwide to learn how consumers engage with brands. Social media emerges as the most influential channel for communicating with consumers. Social media was found to be the  the… Read More

The Google top ten results has been invaded by rich results. These organic (non-paid) results are an effort to provide more interesting ways to get information to users. There are many types of rich results and more are expected to be added. Here’s a look at how you can capitalize on these opportunities in your… Read More

I often reference the “Rule of Sevens” in marketing in my work. The principle is that people can remember about 7 (plus/minus 2) items. It’s a great guideline to keep in mind for everything from website navigation to content writing. This video from Nielsen Norman Group is a great look at this memory limitation and its… Read More

In my first job writing print publications for General Motors I caused a stir by dropping the use of courtesy titles. My, how far we have come since then! If you feel like business communication is much less formal these days, you are right. The trend has only been fueled by the pandemic. People expect… Read More

Instagram is a social media platform with a strong focus on sharing visual content. It is used by over a billion users worldwide. Is the platform a good place to market your business? Instagram by the Numbers While Instagram continues to rise in popularity, its daily login is still second to Facebook. 63% of Instagram… Read More

Does your website need a redo? Take the test. The more YES answers, the more likely you need a redesign. Do you get a failing grade in Google’s speed checker? Google’s page speed analyzer will give you a rating. If you are in the yellow or red zone, your site is too slow. Slow websites… Read More