Video Online: Not Just for Early Adopters Anymore

Well, it seems that the use of video online has gone mainstream. “Increased use of video-sharing sites,” a new report from the Pew Internet & American Life Project documents that 48 percent of Internet users have been to video-sharing sites such as YouTube, up from 33 percent a year ago. The daily traffic to such sites on a typical day has doubled in the past year.

Digging into the data a little bit shows that this increase is across all age and education levels. Online video isn’t just for the kiddies anymore.

In another recently released report from Horowitz Associates, “Broadband Content and Services 2007,” six out of ten high speed Internet users watch online video content at least once a week and 86 percent do so on a monthly basis, compared to 45 percent and 71 percent, respectively, in a 2006 study.

If you haven’t taken the plunge with adding video to your Web offerings, you are missing the boat, er traffic. The people you want to reach are watching video online. You need to be there with your message.

The good news is that video sharing sites like YouTube make this concept far less daunting that just a few years ago. You can set up your own channel in minutes and tap into a deep gallery of already posted videos on just about every topic. You can post your own videos in minutes.

Don’t have any video to post? You might want to invest in a new workshop offered by Stanford Publishing: Video on the Web: A One-Day Workshop for Publishers. The program covers strategy, technique and gear. Instructors are Craig Syverson, formerly of the world-renowned design firm IDEO, and Kenji Kato, formerly of Apple Computer. There are upcoming sessions in New York City, Silicon Valley, DC, Chicago and LA.

I took a two-day Stanford course a few years ago, and I still regularly use things I learned from the program. I highly recommend the Stanford Publishing programs as a worthwhile professional investment.