Motown a Model for Tapping the Power of Blogs

I just read an inspiring article that should be a must read for anyone who is wondering about how to tap the power of blogs: 

Automakers are inviting bloggers that come from their core consumer base to blog about their latest models. They have removed all the layers between them and their customers (aka traditional media and reporters) and now get authentic feedback on their products. And, they get powerful word-of-mouth marketing as everyday bloggers make their posts.