Blogs Are Influencing Traditional Media

Blogs are not only having an impact on the speed and availability of news but are also influencing the tone and editorial direction of reporting, according to a survey of US journalists by Brodeur, a unit of Omnicom Group.

Reporters see blogs as useful to help them better understand the context of a story, to take a new story angle, or to identify a new story idea. Take a look at the full report for lots of good insight and data.

So, it is likely that the next newspaper article, television news story or radio piece about you or the topic you are passionate about will be influenced by what bloggers are saying. Are you participating in the conversation?