Thanks to Daryl McCollough of Paine PR and Craig Howe of RocketXL for pointing me to this fun example of using the web to create a social experience. Carmen Has a Crush on You was created to promote the film Meet the Spartans.
Just upload a name, photo and a phone number, and the site generates a video of Carmen professing her love with the photo in her photo album. Plus, she will make a call to the phone number. Eeerie and cool all at the same time.
While few of us have access to someone with star power like Carmen Electra, this concept could be morphed into a number of uses to support your message. Think about it and share your ideas with me.