Target Audience Young? Video Is a Must

According to new consumer research, 31 percent of adults online at home report that they view video online at least weekly, including 10 percent who view video online daily. Increases in online video usage over the past year were primarily among younger individuals, a group that watches video online far more frequently than others.   

  • Among all individuals ages 18-34, 42% report that they watch video online at home at least weekly – up from 28% last year
  • Among all individuals ages 35 and above, 15% watch video online at home at least weekly – compared to 13% last year
  • Men ages 18-34 account for 40% of those who view video online on a daily basis, while comprising just 17% of online subscribers in the sample

Get more data and insight from the research at MediaPost: