When Less IS More: Great Case Study for Targeting Communication

In my work with Balance Technology Group, I often find myself explaining to clients that less can be more in the world of e-mail marketing. It’s not how many e-mails you send, its about sending e-mail to the right people.

Thanks to Karen Gedney at ClickZ, I just found a great case study to illustrate this concept.  “Direct Prospects to Your Tradeshow Booth” is a must read for anyone who is doing e-mail marketing: http://www.clickz.com/showPage.html?page=3628483