Metrics for Social Media?

I have talked with many communicators who know in their gut that social media strategies pay dividends to their organizations, but struggle to find concrete, meaningful metrics that document that value.

I found a great article in AdWeek, “Conversation Quotient,” that addresses this issue: http://www.adweek.com/aw/content_display/news/digital/e3ibbacf24cbb5b53e808754445d8161984

No answers here, but good for for thought and maybe something to show the powers that be while we all continue to look for those satisfying hard numbers.