Social Media Is THE Place to Engage

The Chicago Tribune just ran an interesting article that supports the data that indicate that THE place to reach the under 50 crowd is social media.

How non-profits are using social networking to raise money and awareness, by Wailin Wong offers some great examples of how non-profits are finding success expanding their engaged audience base by using on-line communication strategies.

As I have said before, Baby Boomers are no longer the only demographic in town. If you data is telling you that you reach is targeting folks who are 55 and older, but you want to engage a broader range of people, social media is the answer.