Cision US, Inc. recently released a free white paper titled Staying Afloat in a Sea of Social Media. The five-page paper was developed to help public relations practitioners to prioritize social media outlets in light of overall public relations strategy.

The the document is designed to help you:

• Target the right outlets to focus your efforts on the most relevant and important social media
• Engage in the dialogue intelligently and constructively
• Monitor and analyze results to adjust to new issues and add back to the conversation

The white paper is free, in exchange for your business contact information.