Tips for Improving Your E-mail

Here is yet another great article from Karen Gedney at Click Z, Tips for Improving E-Mail Marketing Performance.

Key take-aways:

  • Make sure you are sending your messages to the right people.
  • Understand how your recipients are viewing your messages – online or a mobile device – and compose your messages for that platform.
  • Write subject lines that help recipients understand why they want to open your message
  • Write concise, focused content that is easy to read