Google’s trend tool is an amazing way to peek inside the world’s collective unconscious. On the site, you can enter a keyword and see the search volume involving that keyword for a period.
Charts show search volume and the volume of mentions of that same keyword in the news. Each term gets a “hotness”rating. There are links to the term in the media, blogs and other websites.
This is a powerful tool for seeing trends in search activity, whether you are wondering how your brand or interests are fairing or it you are looking to connect yourself with the latest buzz.