I’ve posted a few times about the power of the millennial generation. Here is more data to support my comments. If you still think baby boomers are the power generation, take note.
From eMarketer.com, Gen Y Comes into Focus, 6/6/08: Young consumers in the US wield considerable buying power. Among 13 to 21 year-olds alone, over $120 billion was spent in 2007, according to The Harris Poll.
Read the article for lots of great data.