From keynoter Lionel Menchaca head blogger for Direct2Dell:
Don’t start with your own blog. Start by listening and then participating. Monitor other blogs to find people with issues that surround your product or service and post comments that provide help.
Customized Technorati searches are a good way to find conversations about your products, topics or issues.
If you commit to blogging, commit to addressing the issues people have. Don’t choose to react only to positive posts and messages. (Great article about this effort from Dell just ran in AdWeek: http://www.adweek.com/aw/content_display/news/digital/e3i1751753614c1db775a58b2c5a476db8a)
Ideastorm from DIGG is a great way to engage your audience. People can post ideas and the community votes. The company commits to acting on the top ideas.
Interesting statement: Dell research shows that customers have NO preference for getting response through phone, message board or on a blog. What they want is to be understood and to get effective help.
Great tip: Get legal on board before you start to blog. Map out the strategy and the commitment to being responsive to all types of inquiries. Know when you need to get legal clearance up front.
From Dan Beyers writer for the Washington Post and author of the WashBiz Blog:
If you want to pitch to him, tell him why your story is relevant to his blog AND why he wants to cover it NOW.
All posts are reviewed by another writer before they are posted.
Post bloggers moderate the comments to their blogs. Allowing and responding to comments is critical to creating community and engagement.
Pluck has been an effective tool.
Interesting statement: The post printed paper still generates more revenue than the Post’s online efforts.
From Maggie Fox founder of Social Media Group:
If 1percent of your blog visitors take time to comment, you are doing well.
IBM is a best of breed example for coporate internal and external blogging.
To focus your efforts ask: who do you want to talk to, what are they doing, where are they doing it and how can you add value to the conversation.
Friendfeed is somewhat of a fire hose of content. Down side is that you cannot block anyone from following you. (Article on using Friendfeed from PRWeek: http://www.prweekus.com/FriendFeed-helps-PR-pros-to-aggregate-media-streams/article/110919/)
Recommended tool to follow what is being said about you, your issue or your product “out there”: Radiant Six, a Canadian firm (I think…wasn’t able to find these folks on the web. Help?)
Allow comments but have a policy. Publish the policy and moderate your comments against the policy.
Two approaches to twitter: use it to push out/recommend content (no real personal or expectation for interaction here) OR reflect your persona and share content and thoughts of interest (expectation to engage with others). Comcast Cares is an example of corporate twittering that taps the persona approach.
Page views and site traffic really don’t tell you much – short visits can mean that the visitor found what they wanted quickly and moved on; long visits can be because they were lost and never found anything.
Jeremy had the dubious role of speaking to all of us when our bellies were more interested in lunch, but kept it lively.
Ask.com is a great tool for researching what is being said on blogs.
Unfortunately, work demands called me away at lunch. I am hoping some other folks who were there will supplement my take aways. Share your comments here, send me links to your blog posts!