Trying to Reach Kids and Teens – Use Video

Mediaweek reports on the latest data from Neilsen

Although online video is perceived as the domain of officemates sharing stupid YouTube videos or die-hard fans dialing up that episode of Lost they missed, it’s kids and teens who are doing most of the streaming–particularly at home, where kids 2-11 averaged 51 streams and 118 minutes of online video during the month of April, according to Nielsen Online’s VideoCensus. Teens are even more voracious video users, with the 12-17 demo averaging 74 streams and 132 minutes of online video monthly, versus 44 streams and 99 minutes averaged by users 18-plus.

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