Writing for Print Versus Online

From Jakob Neilsen yet another on-target post to the Alert Box: Writing Style for Print vs. Web. Since most of us got our formal training for print, this is a must read.

Highlights:

  • On the Web, users are engaged and want to go places and get things done. The Web is an active medium.
  • Print publications contain linear content that’s often consumed in a more relaxed setting and manner than the solution-hunting behavior that characterizes most high-value Web use.
  • We should accept that the Web is too fast-paced for big-picture learning.
  • Users want to construct their own experience by piecing together content from multiple sources, emphasizing their desires in the current moment.

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