From Jakob Neilsen yet another on-target post to the Alert Box: Writing Style for Print vs. Web. Since most of us got our formal training for print, this is a must read.
- On the Web, users are engaged and want to go places and get things done. The Web is an active medium.
- Print publications contain linear content that’s often consumed in a more relaxed setting and manner than the solution-hunting behavior that characterizes most high-value Web use.
- We should accept that the Web is too fast-paced for big-picture learning.
- Users want to construct their own experience by piecing together content from multiple sources, emphasizing their desires in the current moment.