From the Capitol Communicator: According to a Blogher/Compass Partners Social Media Study featured in AdAge, more than one-third of all women in the U.S. between ages 18 and 75 participate in the blogosphere at least once a week. Of women who are online any amount of time, 53 percent read blogs, 37 percent post comments to blogs and 28 percent write or update blogs.
Among blog-reading women, 29 percent made a decision to buy a product based on information in a blog post. This number is even higher among those who post to blogs.
Another study, conducted by Rapleaf, showed more women than men are on social networks and have more “friends.” eMarketer reports that the number of women online in the U.K. has surpassed the number of men, and that more than 40 percent of the U.S. women online are mothers who have children under 18.
Women also start their online activities young. The New York Times reported a study by the Pew Internet & American Life Project found that among Web users ages 12 to 17, significantly more girls than boys blog and create or work on their own Web pages. Girls also eclipse boys when it comes to building or working on Web sites for others and creating profiles on social networking sites.