Killer Web Content

In a recent article posted at, Gerry McGovern suggests these are the 6 Cs of killer web content:

1. Who Cares?
2. Is it Compelling?
3. Is it Clear?
4. Is it Complete?
5. Is it Concise?
6. Is it Correct?

Looks like a tidy list to me. Meeting the demands of list means hard work. Much harder than repurposing that brochure or writing content that rambles on until you run out of things to say.

What do you think? Do we have all the right Cs?