Okay, so here’s a what-not-to-do example thanks to PRSA. I recently received the following e-mail:
June 2008 E-News: Don’t Wreck Your Search Engine Optimization
The June edition of E-News is now available online. Here is a preview of what you’ll find in this issue:
- Little Caesars Veterans Program Receives Top Honors at Silver Anvil Award Evening
- City of San Diego’s Communications Team Receives Public Relations Professional of the Year Honors from PRSA
- WebmasterRadio.FM Series Highlights Silver Anvil Awards
- Time to Start Planning for Conference
- PRSA CEO & Chair Jeffrey Julin Issues Video Response to CBS Legal Analyst Andrew Cohen (updated to include second CBS commentary)
- Bylaws Task Force Drives Process Forward with Engagement of PRSA Leaders and Members
- Deadline for 2009 PRSA Board and Assembly Delegate Candidates Extended
- Don’t Wreck Your Search Engine Optimization (by Lee Odden)
To view the entire issue of E-News, click HERE.
The problem? First, the subject line teases an article that is listed well into the actual content of the e-mail. Second, I took the desired action and used the “click HERE” link (yeah, and we all know that isn’t good text for a link) and went to the newsletter. For the life of me I can’t find the article on SEO.
The connection between subject, e-mail content, and requested action should be much better than this…