Millennials Are Gathering Political (and All Other) Information Online

Waggener Edstrom Worldwide (WE) recently released research on how young Internet voters (those 18 to 25 years old) are using digital communications to gather information on the 2008 U.S. presidential election.

Contrary to previous reports this election cycle, The Waggener Edstrom Worldwide Young Internet Voter of 2008 Study, conducted June 9–12, 2008, found that the proliferation of digital communications, not the Barack Obama and John McCain campaigns, is the key to engaging this demographic in politics. It also uncovered this group’s candidate preference, and how their online engagement drives their consumer behavior.

Learn more about millennials as voters and communication consumers by reviewing the complete study results.