Insightful Conversations

We communicators are interested in social media in large part because of the promise of interaction and conversation. We all crave opportunities for two-way exchange.

So, where are the meaty conversations happening?

In my work for Balance Technology Group, every time we take on a new client, I spend time searching for conversations about that client. I look “out there” for information that helps me identify opportunities and risks and use the information to help shape a web strategy for the client.

Easier said than done! Often my search takes me many places where I can find a post, but rarely do I encounter rich exchanges of information. I can clearly see the poster’s perspective, but how widely is it shared?

Even as a consumer I am often amazed that sites like have so little to offer in terms of customer reviews of books and other products.

Where do you find insightful conversations? Please, do share!

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