We communicators are interested in social media in large part because of the promise of interaction and conversation. We all crave opportunities for two-way exchange.
So, where are the meaty conversations happening?
In my work for Balance Technology Group, every time we take on a new client, I spend time searching for conversations about that client. I look “out there” for information that helps me identify opportunities and risks and use the information to help shape a web strategy for the client.
Easier said than done! Often my search takes me many places where I can find a post, but rarely do I encounter rich exchanges of information. I can clearly see the poster’s perspective, but how widely is it shared?
Even as a consumer I am often amazed that sites like Amazon.com have so little to offer in terms of customer reviews of books and other products.
Where do you find insightful conversations? Please, do share!