For Gen Y/Millennials, the web rules. Boomers are reluctant to want to learn another new thing. There are only three things that a majority of online users do regardless of age: e-mail, search and read news. These and other insights into technology use by generation are found in a new report from Forrester.
Forrester, a research firm in Massachusetts, has just released the results of the survey, “The State of Consumers and Technology: Benchmark 2008.” The researchers polled a random sample of 54,522 American adults, age 18 and older, who head their own household. Respondents filled out 12-page, written surveys that asked 104 questions on all things digital.
The full report is $995, but I found this excellent summary from the San Francisco Chronicle: “Who Is Doing What with Technology?”