HunterLab Launches a New Website

One of my clients at Balance Technology Group is Hunter Laboratories, makers of color measurement equipment. After months of effort, the company’s new site has launched:

This was an interesting project because HunterLab caters to a pretty specific audience. This equipment isn’t something you and I would buy from home use. But is is something that folks in a variety of industries will find invaluable.

While developing the site it was a constant challenge to determine what general rules of on-line engagement applied to this specialized audience.

Take a look. I welcome your feedback.