This morning I had the pleasure to be part of a panel presentation at the American Independent Writers(AIW) Saturday Seminar, WRITERS – PUSH THE ELECTRONIC ENVELOPE. It was a great crowd despite the dreary weather.
First, many thanks to Kristin King for organizing the entire event. She did a terrific job.
I presented for the session “Writing for Online Audiences: Writing Web Copy, Selling to e-Markets, and Standing Out Online.” My fellow panelists were Beth Bates, Kari Rippetoe and Mayra Ruiz-McPherson. With no coordination we were able to provide consistent and complimentary advice for the attendees.
I shared a list of of websites for my presentation about website writing dos and don’ts that I want to share here:
Thyden Gross and Callahan, http://www.mddivorcelawyers.com/index.php
– Example of a website optimized for search engine optimization (SEO)
– Example of a website written with effective action-oriented writing and calls to action.
Digital Data Scan, http://www.digitaldatascan.com/
– Example of website written with brief, scanable writing that focuses on key messages.
Bully Hill Vineyards, http://www.bullyhill.com/distributors/distributors.asp
– Written without an understanding of the online presentation. Words related to the map are “below the fold” and are lost.
– Content chunking
– Words that don’t add up
– Words, images, video that work together
Were you there? Let me know about your take-aways from this event.