Just ran across this great article about the benefits of podcasting plus a great tip on an easy-to-use tool. Read Podcasting: Get Your Message Heard by Dave Evans of the ClickZ Network.
Among the benefits:
- Time for more than a sound bite. Podcast listeners spend tens of minutes — not tens of seconds — with your message.
- Compatible with a multi-tasking world – listeners can take your message with you on their commutes or to the gym.