NPE2009 Pressroom Emphasizes Access to Information

We communicators often look to the media to help get our messages out. Pressrooms have become standard fare at websites. But how to get the media to use this resource?

As part of my work with Balance Technology Group, I recently supported the launch of a pressroom for the NPE2009 show.

The pressroom provides single-page access to the many resources that show organizers have for the media. Included are multimedia, key blogs, press releases, contact information, and events calendar and much more. The design is set to grow as more information and resources become available.

Take a look. Let me know if you have any ideas for how to make website press rooms valuable to the media.