Data Shows that Affluent Consumers Are On-line Consumers

The latest edition of the Ipsos Mendelsohn Affluent Surveyconfirms that affluent Americans spend a lot of time on line.

The survey, done annually since 1977, shows that Americans who make $100,000 or more said they spent 22.1 hours per week on line, up from 10.7 hours five years ago. And for those making more than $250,000 per year, Internet use was even higher, at 27.4 hours per week.

Affluent consumers are also connected to the mobile web, with 40 percent using their cell phones to access the Internet and 57 percent of people earning more than $250,000 going on line via mobile phones.

Access an overview of the survey, details and a webinar at http://www.mmrsurveys.com/MendelsohnAffluentSurvey.html.