Young Consumers Use Social Media, Word of Mouth

Consumers aged 18-30 are the heaviest social networks users and rank talking to friends and family highly as a way to learn about new products. An August 2008 study by Harris Interactive for Alloy Media + Marketing found that more than six out of 10 college students surveyed talked to friends to get the scoop on new products, and 38 percent talked to family.

See a summary of the findings at eMarketer: http://www.emarketer.com/Article.aspx?id=1006528