Are you thinking about a facebook page for your company? A second life storefront? Creating your own online social community? Launching online entertainment or a contest to develop content? Many big name companies are trying these strategies, but they are not always the footsteps to follow.
For some thought provoking ideas on what works and what doesn’t in on line marketing, give this AdAge article a read: The Five Biggest Digital Marketing Cliches
Let me know if you have tried any of these, or this advice matches your reasons for not pursuing these ideas.