A majority of online audiences share online content via an e-mail to a friend, according to a survey by Forrester Consulting, commissioned by ShareThis.
Among the findings:
- Youths ages 13 to 17 were found to be more likely to use new tools like wikis and social networks to share content.
- 69% of the more than 2,000 people surveyed relied on e-mail to share information
- 64% of adults share information by e-mail
- 60% of youth share information by e-mail