E-Mail Is Top Sharing Medium

A majority of online audiences share online content via an e-mail to a friend, according to a survey by Forrester Consulting, commissioned by ShareThis.

Among the findings:

  • Youths ages 13 to 17 were found to be more likely to use new tools like wikis and social networks to share content.
  • 69% of the more than 2,000 people surveyed relied on e-mail to share information
  • 64% of adults share information by e-mail
  • 60% of youth share information by e-mail