Social Media Reality Check

Recently posted at http://news.cnet.com/8301-13577_3-10058509-36.html:

Adam Sarner, an analyst with market research firm Gartner, has projected that over 75 percent of Fortune 1000 companies with Web sites will have undertaken some kind of online social-networking initiative for marketing or customer relations purposes. But, he added in an interview with CNET News, 50 percent of those campaigns will be classified as failures.

Read the full article for a healthy dose of perspective on social media and what it takes to do it right.

My takeaways:

  • Know your purpose
  • Pick the right place to be (and don’t try to be everywhere)