Ever Elon – A Web Model to Follow

My daughter attends Elon University in North Carolina. I recently received an e-mail appeal about the university’s fund raising effort that took me to this site: http://www.elon.edu/e-web/ever_elon/

There are so many good things happening here:

  • A compelling visual design
  • Great use of video to tell personal stories. The use of a “template” to dress up basic talking head video adds a level of interest to the videos
  • A call to action to “Tell YOUR Story” with a simple form attached to it
  • Information packaged in small, digestible chunks

Look to this site for great examples of how to be engaging on line, how to use video, and how to write and present information on the web.

Take a look and let me know your reaction to this site.

And yes, my check is in the mail…