How to Fail at Corporate Blogging

I got this terrific advice at the PRSA International Seminar, courtesy of MS&L.

How to Fail at Corporate Blogging

  1. Don’t bother getting buy-in from top leadership before launch…everyone likes surprises.
  2. There’s no need to create a clear mission for your blog. People are deeply interested to learn what you had for lunch.
  3. Assign interns to plan your blog. They live in that 2.0 world and will know what to do.
  4. Ignore the comments you get. This is your blog, after all.
  5. Original content isn’t necessary. Just post your press releases.
  6. Don’t worry about posting frequently…the blog will take care of itself.
  7. Don’t moderate your comments; spammers are entitles to free speech, too.
  8. Delete negative comments about your products or leadership. You don’t need the bad publicity.
  9. Host your blog URL on a .blogspot, .typepad or .wordpress extension. No need to spend extra money on your own domain name or a custom design.
  10. Don’t plan on changing anything else in your company: It is just a communications venture, after all.

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