The Emotion of the Web

I’ve been doing research on website design options for a client who wants to appeal to businesses to locate in the area. I am struck by how much website design impacts the first impression and initial emotion of a website.

http://www.2ontario.com/ – White space and images, with no specific emotion or message

http://www.browardalliance.org/ – Nice, professional, business-like

http://www.teamca.org/ – A dynamic, energetic location

http://www.raleigh4u.com/home/ – An interesting place to live

All of these are economic development sites with roughly the same mission. A true believer in the power of words, I am struck by how much these sites “say” before the first word is read.

As you surf this week, pay attention to the inital emotion you feel when you reach a website. What is it and why? Share your thoughts here!