The data is incontrovertable – people (aka your customers, target audience, etc) are using social media. Just take a look at the many stats posts at this blog alone (start with yesterday’s). Yet, many companies hesitate to join the party.
I’ve ready a lot of great pieces lately from advertising and marketing pros that provide some terrific nudges:
“Parkay Could Have Used Social Media To, Well, Pass The Parkay,” November 26, 2008, Catharine P. Taylor, Social Media Insider