Does Social Media Scare You? Some Nudges from the Pros

The data is incontrovertable – people (aka your customers, target audience, etc) are using social media. Just take a look at the many stats posts at this blog alone (start with yesterday’s). Yet, many companies hesitate to join the party.

I’ve ready a lot of great pieces lately from advertising and marketing pros that provide some terrific nudges:

Why Big Companies Are So Scared of Social Media, November 24, 2008, B.L. Ochman, Advertising Age

Parkay Could Have Used Social Media To, Well, Pass The Parkay,” November 26, 2008, Catharine P. Taylor, Social Media Insider