Update Your Online News Room

The Center for Media Research just published the following data on Millenial generation journalists:

  • 100% of Millennial respondents (i.e., 18-29 year-olds) believe new media and communications tools are enhancing journalism, versus 40% in the 50-64 demographic.
  • 87% of 18-29 year-olds believe bloggers have become important opinion-shapers, versus 60% of 50-64 year-olds
  • 87% of 18-29 year-olds confirm that new media and communications enhances the relationship with their audience, versus 42% of 50-64 year-olds
  • 48% of all respondents use LinkedIn, and 45% use Facebook to assist in reporting
  • 68% of all respondents use blogs to keep up on issues or topics of interest
  • 86% of all respondents use company websites, 71% use Wikipedia, and 46% use blogs to research an individual organization

See the full report.

Does your online news room meet the needs of these journalists? In my work with Balance Interactive (aka Balance Technology Group) I have helped several clients tap into social media in their news rooms.


And here are some great models I have found: