Looking for advice on how to measure or fine tine your social media efforts? Take a look at the articles posted by Dave Evans on ClickZ Network:
Evans is a communications consultant focused on word of mouth and social media.
Dave is the author of “Social Media Marketing: An Hour a Day,” a guide to implementing and measuring social media as part of an integrated marketing program. He is also co-founder of Digital Voodoo, a company that provides strategic marketing services for clients wanting to tap the social Web. He is also co-founder of HearThis.com, a podcasting service firm focused on social media and marketing.
I have found a lot of good advice in his columns. I hope they help you as well.