Great Resource: Vocus White Paper on Optimizing Press Releases for SEO

Vocus offers a free white paper, Integrating Marketing & PR for SEO Success.

The document offers good ideas for how to write press releases to maximize mileage on the web.

“Search Engine Optimization is designed to help your news stand out amid all of the cyber clutter and increase your online presence. By incorporating a few simple techniques, your press releases will become a powerful tool to help make certain that your news is visible to search engines and easily accessible to the consumers and journalists who are actively searching for it.”

Get it at: http://www.vocus.com/seosuccesswp/download.html