PRSA Podcast: Vision for the Coming Year

From PR ethics and advocacy, to issues management and the role of social media in changing times, the Public Relations Society of America (PRSA) is at the heart of matters of interest and concern to members of the public relations profession, and others with often-strong and sometimes passionate opinions on what PR should deliver and how it should do it.

In a conversation with FIR’s Neville Hobson and Shel Holtz, Michael Cherenson, PRSA’s chair for 2009-2010, talks about his vision for his term, his perception of PRSA’s key issues, the role of PRSA (and other associations) in addressing PR’s PR problem, and PRSA’s advocacy role.