Must Read: Six Steps to Easier E-mail

Stefan Pollard of ClickZ offers great advice on how to create effective e-mails. If you use mail to market or communicate, this column is a must read:

For an executive summary:

  1. Make the open-or-delete decision easy, in 2 seconds or less
  2. State all the details in the e-mail
  3. Make the deal easy to close
  4. Be clear about frequency and volume, and stick to your promises
  5. Encourage sharing e-mail with social networks
  6. Make subscribing and unsubscribing as simple as possible