The use of social media in public relations can go in two directions: one in which it becomes an indispensable tool in building relationships with our publics, and one in which the rush by companies to exploit this power results in a backlash greater than that of pop-up ads a few years ago.
Give it a read. What way do you think it will go? My goal for 2009 is to make this blog more of a conversation. Help me out!