Generating User Participation

Web 2.0 is all about social interaction on the web. We all get that. But how do you encourage those interactions on your website?

I came across an article by on Click Z, “Ten Motivators That Inspire Participation.” This looks at the psychological underpinnings of motivating participation and offers some tips for getting your users to get social with you.

To summarize:

  • Create a balance between both intrinsic and extrinsic motivations, passions and reward.
  • Top motivators: easy, fun, external rewards (cash/prize), access, recognition, fill a need, influence, challenge, tap altruism and freshness/newness.