A new survey of 1,214 American homeowners and investors conducted by Siegel+Gale between December 29, 2008 and January 5, 2009, shows an overwhelming majority demand more clarity in communications from companies and the government. Yes, keeping it simple is still the key to effective communication.
- 84% of all consumers say they are more likely to trust a company that uses jargon-free, plain English in communications
- 79% say they think it is “very important” that President Obama “mandate that clarity, transparency, and plain English be a requirement of every new law, regulation and policy”
- 75% say that complexity and lack of understanding have played a significant role in the current financial crisis
In case we needed the reminder – KISS!