The social networking audience is growing rapidly according to eMarketer.
In “The Rush to Social Networks,” eMarketer estimates that in 2008 41% of the US Internet user population visited social network sites at least once a month, an 11% increase from 2007. Further, eMarketer predicts by 2013 an estimated 52% of Internet users will be regular social network visitors and that in 2009 40% of US Internet users will create content on social networks at least once a month.
“The steady stream of social network updates and news is now a weekly—or even daily—habit for many online users,” says Debra Aho Williamson, eMarketer senior analyst and author of the new report, Social Networks: Five Consumer Trends for 2009. “That stickiness is good news for social networks.”