With the number of mobile devices out there that can access the Internet on a rapid increase (where have I been in the last few months where I haven’t seen someone on a Blackberry?!?), more and more of my clients are asking about optimizing their sites for mobile access.
Consider these realities of accessing websites with small, mobile devices and the answer becomes clear: you don’t need to optimize your current website for mobile access, you need an entirely different website for mobile access:
These and other factors lead usability experts like Jakob Nielsen to conclude that a seperate mobile site is best. And, you may event need more than one site for different types of equipment.
“For the best user performance, you should design different websites for each mobile device class — the smaller the screen, the fewer features, and the more scaled back your design. The very best option is to go beyond browsing and offer a specialized downloadable mobile application for your most devoted users. In practice, however, only the biggest and richest sites can afford all this extra work on top of their desktop-optimized website,” Nielson writes.