Since none of us have unlimited time and resources, it is important to be able to determine where the online conversations are happening that we care about. Google offers free and easy to use tools that monitor the space for you so you can spend your time in the places that matter.
Google Alertsis a service that notifies you by email of the latest Google results pertaining to the search term(s) or string(s) of your choice. Google Alerts pull results from websites, blogs, video, twitter, message boards and more. Make sure you set up alerts that not only reflect the words you use, but also the words that other’s commonly use to refer to you or your area of interest.
Google Blog Search
Google Blog Search reports results from all blogs. You can subscribe to search results for your specific keywords by RSS, and receive continuous Blog Search updates for that search term.