Research Documents Growing Impact of Social Media on Public Relations

Research conducted by Donald K. Wright and Michelle D. Hinson for the Institute for Public Relations shows that:

  • 93%of this year’s respondents spent part of their average workdays with some aspects of social media.
  • 85% believe social media complement traditional news media
  • 92% think blogs and social media influence coverage in traditional news media.
  • 88% believe blogs and social media have made communications more instantaneous

Download “An Analysis of the Increasing Impact of Social and Other New Media on Public Relations Practice”

2 thoughts on “Research Documents Growing Impact of Social Media on Public Relations

  1. Interesting analysis – read this from IPR website. Am based in Hyd, India and just started blogging on Indian Communications Industry on schelluri.wordpress.com – plz check & share your comments.