Mobile Access to Internet On the Rise

The number of people who access the Internet from mobile devices is on the rise. Like many online trends, young males are leading the way.

According to comScore, Inc., 63.2 million people accessed news and information on their mobile devices in January 2009. 22.4 million (35%) did so daily. Young males are the most avid users of mobile news and information, with half of 18 to 34-year-old males engaging in the activity. The mobile Internet is also popular among females in the 18 to 24-year-old demographic, with 40 percent accessing it at least once in January.

Maps are the most popular downloaded application with 8.2 million users, while search was the overwhelmingly favored use for SMS-based news and information access, with 14.1 million users.

Fastest-Growing Categories for Daily Mobile Web Access U.S. Mobile Phone Users  (Three-month Average Ending January 2008 and January 2009)
 

Daily Unique Users (000)

   Jan-08 Jan-09 % Change
Accessed News and Information (any)

 10,821

22,369

107%

Accessed social networking site or blog

1,761

9,278

427

Traded stocks or accessed financial account

1,135

3,274

188

Accessed movie information

1,077

3,072

185

Accessed business directories

939

2,447

161

Accessed entertainment news

2,104

5,470

160

Source: comScore, Inc., (categories of usage with monthly audiences above 15 million)

See the full press release from ComScore.