Worthwhile Download: Social Media – the Case for Online Engagement

dna13 offers a free white paper that is worth downloading if you want to learn what some big companies are doing to find success with social media. “Social Media: the economic case for online engagement” explores tips and best practices for using social media.

The paper covers:

  • Social media techniques being used by Fortune 1000 companies to listen and engage with their consumers
  • Tactics for PR practitioners to rapidly embrace this new space and prove its value to the C-suite
  • How the landscape is changing and the technologies available to help you navigate the future.
  • Case studies include MasterCard, JetBlue and McDonalds and show how to use social media as a forum to scale messages while reducing costs.

    The white paper is free, in exhange for your contact information.