dna13 offers a free white paper that is worth downloading if you want to learn what some big companies are doing to find success with social media. “Social Media: the economic case for online engagement” explores tips and best practices for using social media.
The paper covers:
Case studies include MasterCard, JetBlue and McDonalds and show how to use social media as a forum to scale messages while reducing costs.
The white paper is free, in exhange for your contact information.