Swiffer Website Offers Lessons on What Not to Do

My kitchen broom is broken and somewhat nasty looking. So, instead of cleaning the house today, I decided to work on modernizing my cleaning equipment a bit. Surely, I thought, I should be able to get a coupon for a Swiffer starter kit on line.

Well, yes, and no.

I went to google and got the Swiffer website as the top result: http://www.swiffer.com/en_US/home.do So far, so good.

The navigation is simple and clear. I headed right for Promotions and realized there are several types of Swiffers. So, I went to the Products area to learn more.

First thing I noticed was that a flash element took a bit to load. Oddly, it does not seem to be animated at all. You can mouse over the products and it names them. Really not worth the ait.

Then things really took a turn. I clicked on the name of a product. I got the page template and NO content. I use IE7. I tried all the products with the same result.

So, I decided I would print coupons for all the products and decide in the store which was the right one for my needs.  Unfortunately, all the coupons are in a booklet that is MAILED. So, I am ready to make a purchase today, but need to wait 5-7 days for a booklet in the mail.

So the misses here:

  • Long loading flash graphics that add no value
  • Content that does not work in a major browser (IE7)
  • Inability for the consumer to act online – if they reach you online interact with them there

The site does get points for being easy to navigate. Also, I was asked to complete a survey about my visit to the site. Hopefully, the results will 1) be seen and 2) be acted on.

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